National Sweetest Day 2024. It’s a day to give a card with a sweet message to someone you appreciate. Sweetest day is an observance celebrated primarily in the great lakes region, and parts of the northeast united states, on the third saturday in october (october 19 in 2024).

In 1916, the national confectioners association in the us declared that the second saturday in october. They distributed more than 20,000 boxes of candy to “newsboys,.